Vogue Business — Lessons in sustainability

Pith Africa, a youth-centric label that promotes fashion, visual storytelling and curated experiences among Africa’s millennials. Pith’s flagship product, a denim range priced at $35 to $85, was launched in 2020 with the aim of upcycling thrifted jeans. Co-founder Cosmas Ojemen says that Pith has sourced denim from indigenous thrift markets around Lagos and worked with local artisans...

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