Vogue Business — Lessons in sustainability
![nigerian-brands-voguebus-pith-africa-may-22-story-inline-2.webp](https://res.cloudinary.com/dmwfd0zhh/image/upload/v1686103635/Pith%20Africa/nigerian_brands_voguebus_pith_africa_may_22_story_inline_2_e798edea85.webp)
CATEGORY
Press
DATE
Mar 8, 2023
Pith Africa, a youth-centric label that promotes fashion, visual storytelling and curated experiences among Africa’s millennials. Pith’s flagship product, a denim range priced at $35 to $85, was launched in 2020 with the aim of upcycling thrifted jeans. Co-founder Cosmas Ojemen says that Pith has sourced denim from indigenous thrift markets around Lagos and worked with local artisans...